Si hi va, bé (If it goes in, good)
Organic matter is the least recycled form of waste. The goal was to convey the need to recycle organic waste and to eliminate resistance to the idea.
A highly informative advert, which is fresh and simple, just like organic recycling.
CLIENT Agència de residus de Catalunya
SERVICE 360º campaign

We used wordplay to boost memorability and the campaign’s widespread distribution served to increase awareness of the concept.