Envàs, on vas? (Where should my packaging go?)
Remember the “Envàs, on vas?” jingle? Then you too fell under the spell of the catchy ditty sung by The Mamzelles for this recycling campaign. Turning the ad into a musical extravaganza had people humming the message far and wide.
CLIENT Generalitat de Catalunya
SERVICE 360º campaign

In order to help teach people how to recycle correctly,
our campaign asked: If it’s packaging, it’s either yellow or green
but, what if it’s not packaging? Where should it go then? Not all plastic
goes in the yellow container and not all glass in the green one.